Year of establishment
Country of origin
Number of points of sale and mono brands
10,000 points of sale and 95 mono-brand stores
A short summary of the brand
Mikael Söderlindh and Viktor Tell had a vision: to spread happiness by turning an everyday essential into a colorful design piece. White, gray and black pieces of textile that were nowhere close to the fashionable and creative design piece they could become. But that was all about to change. Happy Socks, a high-quality sock that combines unique designs and craftsmanship. (Probably) The world’s most comfortable and colorful tool for spreading happiness was born. This concept is now brought to life by Happy Socks’ talented team of creatives.