MELISSA

Year of establishment

1971

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Country of origin

BRAZIL

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Number of points of sale and mono brands

2,000 points of sale and 27 mono-brand stores

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A short summary of the brand

Melissa is an iconic global footwear brand with origins tracing back to Sao Paolo, Brazil. Since its establishment, Melissa has grown to become one of the world’s largest footwear manufacturers, operating 12 factories and hiring more than 20,000 employees. Each year, Melissa produces 176 million pairs of shoes and launches 400 new products. Melissa’s success has propelled the brand to become the top performing brand under its parent company, Grendene.

Melissa retails a wide selection of jelly shoes, bags, jewellery, and fragrances. Melissa stands for individuality, comfort, great style and eco-friendliness. Its hallmark jelly shoes are made of plastic that is 100% recyclable.